Practitioner's Corner
Charlie Black Featured Contributor in "The Electoral Challenge"
Prime Policy Group Chairman, Charlie Black, is a featured contributor in The Electoral Challenge: Theory Meets Principle, 2nd Edition, recently published by CQ Press. The book provides a broad, yet thorough, analysis of all the elements of a political campaign by linking political theory to practical politics. Each chapter includes an essay and a response written by outstanding professionals in the political world, and addresses a specific component of a campaign, from fundraising and voter competence, to political advertising and the media’s influence.
Charlie offers his expert insight in the book’s chapter on political campaign strategy. He argues that in most elections, the closely-contested races often determine the outcome on the larger political scale and, in those instances, expert campaign strategy is critical. Charlie references examples from his extensive political campaign experience as he analyzes the importance of campaigns in determining the policy direction of the country.